DRA-1265 - USA (Springfield, Illinois) - Data Analytics Research Consultant - Deadline February 14,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: DRA-1265

Government Authority located in Springfield, Illinois; USA based organization looking for expert vendor for data analytics research consultant.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide data analytics research consultant to the government authority located in Springfield, IL.
- Develop and manage information architecture to facilitate data-sharing and storage across multiple Treasurer programs and partners;
- Gather and pull in and match data sets requested by the Treasurer for the Programs from a variety of sources;
- Clean, augment, and unify all data collected;
- Ensure the Treasurer is able to synthesize data and transmit the data to one or more third-party platforms;
- Develop and make available to the Treasurer a reporting dashboard or archive for all complete reports, analyses, ongoing studies, and other material produced;
- Conduct market studies of new and existing Treasurer Programs and services to understand product demand for the Programs;
- On at least an annual basis, provide market segment/audience analyses for all Programs;
- Provide analyses of audience engagement by Program, as requested by the Treasurer;
- Provide, on a monthly basis or at a frequency otherwise requested by the Treasurer, refreshed Illinois-level target lists for College Savings and ABLE;
- Provide, on an annual basis or at a frequency otherwise requested by the Treasurer, refreshed national-level target lists for College Savings and ABLE;
- As requested by the Treasurer, conduct additional studies of audiences and consumers for the Programs;
- As requested by the Treasurer, provide marketing and outreach strategy recommendations for current and new audiences;
- As requested by the Treasurer, provide test messages for the Treasurer. Such test messages shall be tailored to allow the Treasurer to determine efficacy in communicating with groups of people identified by the Treasurer about products or behaviors identified by the Treasurer related to the Programs;
- As requested by the Treasurer, test techniques and/or channels for efficacy in communicating with groups of people identified by the Treasurer about products or behaviors identified by the Treasurer related to the Programs;
- Identify trends and overlap in utilization between the Programs;
- Identify opportunities for cross-product marketing, where appropriate;
- Continuously monitor marketing exposure for all of the Programs’ marketing campaigns, identifying marketing trends and providing detailed analysis of the Programs’ market exposure;
- Provide external marketing consulting services, including without limitation, direct mail, Google consumer surveys, digital ad data activation, and cookie-matching. Cookie-matching shall be performed for targets via an online environment approved by the Treasurer for use by the Treasurer’s marketing vendors;
- Attend regular meetings with the Treasurer’s staff and provide regular presentations to the Treasurer’s staff on research findings;
- Provide monthly reports of research findings to the Treasurer, which shall include, at a minimum, the following for each Program: Account growth; Trends over time; Consumer demographics; Other trends in consumer activity; and Comparisons across geographies including Illinois, the Midwest, and nationally; and
- Serve as a general resource to the Treasurer for information, advice, and training regarding programmatic and marketing strategies for all Programs.
(2) All the questions must be submitted no later than January 24, 2020
(3) The contract period will be for one year.
(4) Pre-bid teleconference will be held on January 20, 2020  

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Not Applicable

Expiry Date : Friday, 14 February, 2020

Pre-proposal Conference Date : Monday, 20 January, 2020

Question Answer Deadline : Friday, 24 January, 2020

Category : Data Research and Analytics

Country : USA

State : Illinois

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