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MRB-14851 - USA (Texas) - Tourism Marketing Services - Deadline January 6,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14851

Government authority located in Texas, USA; based organization looking for expert vendor for tourism marketing services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide tourism marketing services for the development and implementation of destination marketing strategies and to promote and increase tourism by identifying and marketing key attractions, events, activities and natural resources and promoting such to tourists outside of the region.
- Strategic research and plan development.
- Coordinated advertising campaigns (print, broadcast, digital, online, email, etc.) to include written plan, including objectives, audience description, strategies, tactics and budgets
- Creative strategy and design (collaterals, reports, advertising and visual display, broadcast or social media materials).
- Develop original copy (text), copywriting and editing. This may also include Spanish marketing collateral.
- Media planning & buying: media negotiations, client meetings, phone calls and correspondence related to specific media plans/buys.
- Build messaging that can be used in various channels including earned media, social media and paid traditional media to geo-target key audiences through timely/relevant channels to increase awareness and drive traffic to the website
- Develop a concrete social media strategy using tools like: Facebook, Twitter and Instagram.
- Develop and pitch storylines and press releases, fact sheets and industry highlights to the media; coordinate media interviews & press conferences.
- Maintain the website for Burnet County Tourism to include enhancements and modifications.
- Support internal staff in use of web-based content management system (CMS) to update content using tools and templates. - Provide site log reports to help measure and understand visitor behavior to improve web site performance and availability.
(2) All questions must be submitted no later than December 31, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 6 January, 2020

Question Answer Deadline : Tuesday, 31 December, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : Texas

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