MRB-14844 - USA (Texas) - Public Awareness, Education, Communication and Marketing Research and Evaluation Services - Deadline December 30,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14844

Government authority located in Texas, USA; based organization looking for expert vendor for public awareness, education, communication and marketing research and evaluation services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide public awareness, education, communication and marketing research and evaluation services for specific public awareness, education, and communication campaigns.
- a media buy, creative development, web components, presentations, focus groups, quantitative or qualitative research and other related items
- Manage accurate campaign budget accounting and invoices.
- Meet interim and final deadlines.
- Communicate proactively and provide feedback to eliminate unexpected or unplanned changes and misinterpretations of the scope of work, deliverables and budget
- Create campaign timelines to manage the delivery of campaign product
- Provide progress reports for each campaign
- budget reports for each campaign at an agreed frequency.
- At the end of the Work Order period, deliver to the System Agency all final, raw and master files for all campaign elements, including video, web, and all related files and associated login credentials, stock and contracted photography files
- Propose, develop, and execute public awareness campaigns that include strategic planning, production and implementation of multiple outreach materials and products, distribution strategies, and methods for measuring effectiveness
- Develop and implement a social media strategy that is research driven and suited for the campaign goals and target audience
- Develop social media posts on agency-approved platforms including, but not limited to Twitter, Facebook, YouTube and Vimeo;  - Create a social media monitoring and response plan that includes after-hours activity monitoring
- Develop or obtain creative elements for the campaign including, but not limited to: social media materials and images; infographics, photography and music.
- Develop a strategic advertising plan including, but not limited to television and video-based advertising (including closed captioning), radio advertising and digital advertising (paid search as well as run-of-network or specific site advertising).
- Develop mobile advertising, including social media mobile advertising.
- Develop mobile apps and website development (including interactive online tools).
- Develop print advertising.
- Develop out-of-home advertising, as a reimbursable expense
- Develop mobile apps.
- Develop e-learning materials and training courses.
- Develop direct mail and electronic communications (production of materials,
fulfillment and distribution).
- Develop print materials as a reimbursable expense
- Provide search engine marketing and search engine optimization to increase the quantity and quality of traffic to a website through search engine results.
- Provide promotional items, as a reimbursable expense
- Provide research-based media placement and purchasing services that include out-of-home, social media, television, radio, print, digital and mobile mediums. This includes monitoring of media buys and metrics-based measurement of effectiveness.
- Provide influencer marketing or blogger outreach to create visibility and amplify messaging with influencers who have established a substantial following on various social channels.
(2) An optional pre-proposal conference will be held on December 9, 2019.
(3) All questions must be submitted no later than December 12, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 30 December, 2019

Pre-proposal Conference Date : Monday, 9 December, 2019

Question Answer Deadline : Thursday, 12 December, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Texas

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