DRA-0965 - USA (Dover, Delaware) - Market Research Services - Deadline July 30,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: DRA-0965

Government Authority located in Dover, Delaware; USA based organization looking for expert vendor for market research services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide market research services to the government authority located in Dover, DE.
- Online quantitative studies (i.e., surveys),
- Online qualitative studies (e.g., focus groups, bulletin boards, communities, diaries/journals, etc.),
- Telephone surveys,
- In-person qualitative (e.g., focus groups, in-depth interviews, executive interviews, observational research, etc.),
- In-person quantitative (i.e., intercept surveys),
- Eye-tracking or other type of biometric research,
- Multilingual or multicultural studies,
- Multiphase studies and
- Multimodal (e.g., phone, online, in-person, or all of these methods),
- Marketing research services must include, but will not necessarily be limited to, the following:
- Corporate image and lottery perceptions, values, objections, expectations, and overall opinion,
- Brand image and awareness as they relate to other well-known lottery games,
- Game awareness, both aided and unaided,
- Game participation, including by price point within appropriate categories,
- Game cross play, recency, frequency and spend,
- Messaging awareness and affinity: winner awareness, advertising awareness and in-store awareness and beneficiary awareness (where the money goes),
- Overall and specific lottery game player ship,
- Frequency of play and purchase habits,
- Gaming behaviours and attitudes,
- Awareness of Play Responsibly logos,
- Retail environment (monitors, POS),
- Players’ Club membership and
- Demographics of game players,
- Marketing research services also must include the following:
- Questionnaire development and maintenance, programming and data collection, analysis of marketing research results, an executive PowerPoint summary of select key metrics such as awareness, a comprehensive executive PowerPoint, data tables/crosstabs, web-based executive PowerPoint presentation.
(2) All the questions must be submitted no later than August 15, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 30 July, 2019

Question Answer Deadline : Thursday, 15 August, 2019

Category : Data Research and Analytics, Marketing and Branding

Country : USA

State : Delaware

RFP Expired

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